Updated: Nov 15, 2022
Customer reviews are the backbone of any online business - after all, people have always been more inclined to buy a product if someone else takes the time to stop and rave about it. Especially in the absence of a brick-and-mortar shop (filled with knowledgeable employees), online reviews act as the best way for many customers to gauge their interest or compatibility with what you’re offering online. It only works to your advantage to encourage as many customer reviews as possible, and below, we’ve outlined five easy ways you can do that right now:
1. Follow Up With Your Customers To Get More Product Reviews
It’s not enough to deliver a product and expect most customers to leap onto your site to review it - you have to get them back in the right mindset to share their experience. If they’re happy with the product, they might want to share their satisfaction - but they might not be motivated to sit down and write about it unless you remind them. Sending a follow-up email to customers who’ve purchased from you is a quick way to get them in a review mindset. By checking in with your customer, they’ll already feel like their opinion matters. If you provide a quick and easy link at the bottom of that email to write a review, they’ll be all the more motivated to share their experience. Etsy, for instance, reports that one in four customers they follow up with actually follows through and writes a review. It’s pretty much the definition of low risk/high reward.
2. Have Them Rate Through A Survey
One way to prompt feedback is to make feedback fun. Structuring the review process in a way that feels like an escape from routine won’t just make reviews more fun for your customers; it might just put them in a more positive mood too, which means you’ll have an easier time getting positive feedback. It’s a win/win. Whether in the follow-up email, directly on your site, or posted on your social media, formatting a review prompt as a survey can increase your response rate. Another significant benefit of rating through surveys is the ability to guide your customers to the specific responses most helpful to your business. It’s always advisable to leave space for comments when rating through this method since fully-formed original statements are much more attractive to read than star ratings and percentages. Still, leading your customers with pre-set options can make writing a review much more appealing right from the start.
3. Be Honest To Get More Product Reviews
It might sound too simple to work, but being transparent about why you want your customers to give reviews is one of the best ways to get customer reviews. Reviews are helpful to your business, so why not prompt your customers by asking for assistance? Believe it or not, being practical is all the motivation many of your customers might need to write a review for your site. By phrasing your prompt in honest, casual terms (“If you love it, help us out and spread the word,” etc.), you’ll be more likely to get honest, casual reviews from real people. And those are the reviews that other real people tend to trust. Sometimes, honesty is the best policy.
4. Reply to Both Positive and Negative Reviews
Nothing builds trust between you and your customers quicker than responding to negative reviews. It shows you care about fixing concerns and ultimately stand behind the integrity of your products - even if that reviewer’s initial experience isn’t as you’ve hoped. You can often turn the situation around and make a loyal fan for life. Responding to positive reviews also reinforces a connection with your customers, shows gratitude, and can even inspire more positive reviews in the future. You don’t have to respond to every review, but regularly browsing and replying to as many as possible is an easy way to strengthen your brand and build an enormous fanbase.
5. Reward Your Reviewers To Get More Product Reviews
“Thanks” is excellent, but the rewards are much greater. There are various ways to encourage reviews from your customers that benefit them and encourage loyalty in the long run. Some sites even institute a point-based reward system that adds up to savings or free add-ons for every review customers share. Chances are, many customers will buy more products to review more and be rewarded. Making feedback a game makes that feedback engaging for the customer, especially if that game comes with very real pay-offs. The only problem with trading discounts for reviews is you might wind up giving out a lot of discounts and getting very few quality reviews in return. In fact, in some cases, you might wind up with no reviews at all.
On top of that, if you give away too much in rewards, you may risk violating FTC regulations. That could put your whole company in a miserable situation. When you partner with Revioly, you’ll already be aligned with the FTC’s best practices. Their reviews are also already trusted by a broad audience of consumers looking to update their homes with a diverse range of products. Check out what they can do for you and get the fastest jump-start possible on growing your customer reviews.
Reviewing The Reviews
When it comes to getting more customer reviews, the best practices are also the most straightforward. Respect your customers by making the whole review process fun, engaging with their feedback when appropriate, and encouraging more reviews by properly rewarding them. Revioly is also a great option to make this more accessible than ever and can get you the high-quality reviews you’re looking for without breaking a sweat (or breaking the bank).
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